Rose Bowl Parade 2024 Start Time. The rose parade presented by honda begins at 8 am on new year's day! Since 1890, the tournament of roses has produced america’s new year celebration, bringing the traditions of the rose parade and rose bowl game to pasadena and the world for nearly 130 years.

Don’t miss the rose bowl 2024 parade time, starting at 8 a.m. How to watch the 2024 rose parade live online: